This year's study examines consumer and manufacturer attitudes and perceptions across a broad range of product-related considerations.


This year's study reveals six key insights about what is shaping the buying choices consumers make, which is particularly relevant on this, one of the biggest shopping days of the year.

the report
Review highlights from UL's third annual global study, providing an in-depth examination of the issues and priorities related to how products are made, sold, bought and used.

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previous reports
the data
For the first time, UL is making key data from The Product Mindset research available for you to segment, examine and visualize based on your interests and needs.


Now you can investigate the similarities and differences in how various segments of manufacturers and consumers respond to select study questions.


See how manufacturers and consumers rank a range of considerations based on importance and improvement needs.

top 10 gaps

The Top 10 Gaps between manufacturer and consumer priorities help pinpoint opportunities for manufacturers to optimize their focus to better address consumer concerns.

about the product mindset
  • “Are people suffering from gadget overload? UL issued a study last week that found about half of consumers, 48 percent, ‘feel high-tech manufacturers bring new products to market faster than people need them.’”

    The New York Times
  • “With supply chain complexity growing and global trade increasing at unprecedented rates, understanding and navigating the Product Mindset is essential.’”

    Sustainable Industries
  • “This research demonstrates the importance of moving existing food safety management to the next level.’”

    Grocery Headquarters
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